1937
In 1937, Roy and Margaret Deary established Hires Bottling Co. of Sacramento, which later became Nor-Cal Beverage Co. Nor-Cal Beverage Co. has been a Deary family owned and operated company for the last 80 years. They have developed the relationships, infrastructure, support and expertise to empower their customers and partners to thrive. From bottling to canning, to distribution, to equipment installation and support, we make it happen.
1974
As the business expanded into new areas and took on new bottling franchises, it became clear that it was time to move away from the Hires Bottling Co. name. In 1974, the company incorporated as Nor-Cal Beverage Company and soon acquired an old cannery and 43 acres along the deep-water channel in West Sacramento. Around 1978, Nor-Cal purchased their corporate offices across from their production plant in West Sacramento that remain there today.
1999
In 1993, the company began in earnest co-packing box juices for the Minute Maid division of Coca-Cola. By 1998, Nor-Cal had established a solid working relationship with Coca-Cola and was approached to purchase its Anaheim facility. In 1999, Coca-Cola and Nor-Cal entered into a lease agreement for the Anaheim facility, which was later purchased by the company in 2001. Sadly, Nor-Cal’s beloved Roy “Grant” Deary II passed away in April, leaving Don and the third generation to run the company.
2007
In 2005, Nor-Cal Beverage Co. decided to launch its own Go Girl Sugar-Free Energy Drink line. In 2007, the board decided to sell its Cadbury Schweppes bottling and distribution rights so that the company could retool to increase its contract manufacturing capabilities. This decision brought the ground-up renovation of Nor-Cal’s West Sacramento facility. The project added two hot-fill lines and one for hot or cold filling.
2017
Nor-Cal Beverage Co. celebrated 80 years of excellence. The company officially celebrated in 2018 with employees, family, and friends from both West Sacramento and Anaheim facilities. In May of 2018, Nor-Cal lost its beloved Donald Deary. The end of an amazing era was upon Nor-Cal; however, the third generation, already in tow, was ready to pick up where Don had left off. Today, 2019, Nor-Cal is still a Deary family owned business, ran by the third generation with the fourth generation not far behind.
Latest News
Capitol Cup 2019
Jenna & Patricks Foundation of Hope
Nor-Cal Beverage Company will be matching all donations made to the campaign!*
Help us raise funds for Jenna and Patrick.
“I’m Shannon Deary-Bell and I’m the President and CEO of Nor-Cal Beverage Company, which is my family’s Co-Packing business with manufacturing plants in West Sacramento and Anaheim. I am excited to be playing in the 2019 Capital Cup golf tournament to raise money for the Jenna and Patrick’s Foundation of Hope.
Nor-Cal’s Draught Team Featured Work
The Bank, Sacramento CA
Check out some of the Draught’s Team latest and greatest work. The Bank is right in the heart of Downtown Sacramento, next to Golden-1 Center, and has quickly turned into a desired spot. The Bank includes self-pour beer and wine taps and overall around 170 to count. It is a place you do not want to miss!
Nor-Cal Beverage Website Goes Through Extensive Redesign
After a long and anticipated release, Nor-Cal Beverage is happy to showcase our new and modern website. We look forward to updating and improving in the near future.
