1937
In 1937, Roy and Margaret Deary established Hires Bottling Co. of Sacramento, which later became Nor-Cal Beverage Co. Nor-Cal Beverage Co. has been a Deary family owned and operated company for more than 85 years. They have developed the relationships, infrastructure, support and expertise to empower their customers and partners to thrive. From bottling to canning, to distribution, to equipment installation and support, we make it happen.
1974
As the business expanded into new areas and took on new bottling franchises, it became clear that it was time to move away from the Hires Bottling Co. name. In 1974, the company incorporated as Nor-Cal Beverage Company and soon acquired an old cannery and 43 acres along the deep-water channel in West Sacramento. Around 1978, Nor-Cal purchased their corporate offices across from their production plant in West Sacramento that remain there today.
1999
In 1993, the company began in earnest co-packing box juices for the Minute Maid division of Coca-Cola. By 1998, Nor-Cal had established a solid working relationship with Coca-Cola and was approached to purchase its Anaheim facility. In 1999, Coca-Cola and Nor-Cal entered into a lease agreement for the Anaheim facility, which was later purchased by the company in 2001. Sadly, Nor-Cal’s beloved Roy “Grant” Deary II passed away in April, leaving Don and the third generation to run the company.
2007
In 2005, Nor-Cal Beverage Co. decided to launch its own Go Girl Sugar-Free Energy Drink line. In 2007, the board decided to sell its Cadbury Schweppes bottling and distribution rights so that the company could retool to increase its contract manufacturing capabilities. This decision brought the ground-up renovation of Nor-Cal’s West Sacramento facility. The project added two hot-fill lines and one for hot or cold filling.
2017
Nor-Cal Beverage Co. celebrated 80 years of excellence. The company officially celebrated in 2018 with employees, family, and friends from both West Sacramento and Anaheim facilities. In May of 2018, Nor-Cal lost its beloved Donald Deary. The end of an amazing era was upon Nor-Cal; however, the third generation, already in tow, was ready to pick up where Don had left off. Today, 2019, Nor-Cal is still a Deary family owned business, ran by the third generation with the fourth generation not far behind.
Nor-Cal Bev Is Hiring!
So many businesses have closed their doors. Nor-Cal Beverage is still able to operate and is looking to hire 100 people. Sabrina Silva is live in West Sacramento to find out what positions they need to fill!
Latest News
Louisville-based Manna Beverages & Ventures to acquire West Sac’s Nor-Cal Beverage Co., Inc.
After 86 years as a family-owned private company, Nor-Cal Beverage Company is being acquired. Manna Beverages & Ventures, based in Louisville, Kentucky, announced Tuesday that it’s acquiring the beverage manufacturing company.
When the acquisition is complete, current Nor-Cal Beverage CEO Shannon Deary-Bell will still be in charge of the company’s operations.
September 2023 – Danny Sanchez
A man who is a team player
Danny Sanchez has been with Nor-Cal Beverage for more than 10 years. He is reliable, hardworking, and an overall outstanding leader when it comes to his career and what he does for Nor-Cal Beverage. As part of our September monthly employee feature, we wanted to share Danny’s journey with his co-workers and friends.
Shannon Deary-Bell Beats 2023 Fundraising Goal
President and CEO, Shannon Deary-Bell raised over $55,000 beating her $20,000 goal, in the 2023 L5 Investments Capital Cup for Jenna and Patrick’s Foundation of Hope over the weekend of September 14-17, 2023.
The L5 Investments Capital Cup is a Ryder Cup Style Tournament where area leaders, divided into two teams, rally to individually raise funds for their favorite charities. This year, the teams played beautifully and it was a close call but Shannon’s team won! The winning team’s designated charities will share a prize fund of $100,000.
