1937
In 1937, Roy and Margaret Deary established Hires Bottling Co. of Sacramento, which later became Nor-Cal Beverage Co. Nor-Cal Beverage Co. has been a Deary family owned and operated company for more than 80 years. They have developed the relationships, infrastructure, support and expertise to empower their customers and partners to thrive. From bottling to canning, to distribution, to equipment installation and support, we make it happen.
1974
As the business expanded into new areas and took on new bottling franchises, it became clear that it was time to move away from the Hires Bottling Co. name. In 1974, the company incorporated as Nor-Cal Beverage Company and soon acquired an old cannery and 43 acres along the deep-water channel in West Sacramento. Around 1978, Nor-Cal purchased their corporate offices across from their production plant in West Sacramento that remain there today.
1999
In 1993, the company began in earnest co-packing box juices for the Minute Maid division of Coca-Cola. By 1998, Nor-Cal had established a solid working relationship with Coca-Cola and was approached to purchase its Anaheim facility. In 1999, Coca-Cola and Nor-Cal entered into a lease agreement for the Anaheim facility, which was later purchased by the company in 2001. Sadly, Nor-Cal’s beloved Roy “Grant” Deary II passed away in April, leaving Don and the third generation to run the company.
2007
In 2005, Nor-Cal Beverage Co. decided to launch its own Go Girl Sugar-Free Energy Drink line. In 2007, the board decided to sell its Cadbury Schweppes bottling and distribution rights so that the company could retool to increase its contract manufacturing capabilities. This decision brought the ground-up renovation of Nor-Cal’s West Sacramento facility. The project added two hot-fill lines and one for hot or cold filling.
2017
Nor-Cal Beverage Co. celebrated 80 years of excellence. The company officially celebrated in 2018 with employees, family, and friends from both West Sacramento and Anaheim facilities. In May of 2018, Nor-Cal lost its beloved Donald Deary. The end of an amazing era was upon Nor-Cal; however, the third generation, already in tow, was ready to pick up where Don had left off. Today, 2019, Nor-Cal is still a Deary family owned business, ran by the third generation with the fourth generation not far behind.
Nor-Cal Bev Is Hiring!
So many businesses have closed their doors. Nor-Cal Beverage is still able to operate and is looking to hire 100 people. Sabrina Silva is live in West Sacramento to find out what positions they need to fill!
Latest News
Working as a Family – The Williams
At Nor-Cal, we pride ourselves in welcoming every single employee to our extended family. Family is important to the Dearys and represents a fundamental part of the business. Roy Deary started this company in 1937, and present day the company is run by third generation family members, with the fourth not far behind. We have employees who are also family members and make a great contribution to our company.
Shannon Deary-Bell Beats 2021 Fundraising Goal
President and CEO, Shannon Deary-Bell raised over $80,000, beating her $20,000 goal, in the 2021 Villara Capital Cup for Jenna and Patrick’s Foundation of Hope over the weekend of September 24-26, 2021.
The Villara Capital Cup is a Ryder Cup Style Tournament where area leaders, divided in two teams, rally to individually raise funds for their favorite charities.
Jenna & Patrick’s Foundation of Hope – Donate Today
President and CEO, Shannon Deary-Bell is working with Jenna and Patrick’s Foundation of Hope in the 2021 Villara Capital Cup with a goal of $20,000. Help make a difference and donate to the campaign here
The Villara Capital Cup adapts the historic Ryder Cup format—steeped in tradition—to promote community pride, healthy competition, and raise money for the Sacramento region’s most deserving charities.
