Our Mission: The Right Product, at a Reasonable Cost, at The Right Time.
That sounds simple enough, until you consider that our business breaks down into two distinct and demanding divisions:
Co-Packing: We’re the largest independent co-packer of teas, ades, chilled juices, waters, and energy drinks west of the Mississippi. We also make, market, and distribute our own Go Girl® Energy Drinks.
Equipment Solutions: Our veteran Equipment Solution’s team serves customers that range from convenience stores to biotech labs. We help our customers select the right equipment; then we install and service and maintain it. We also make repairs, 24 hours a day, seven days a week.
Keeping true to our mission in such a challenging business environment starts with who we are. We’re a family business, owned and operated by the Dearys. Started by Roy Deary in 1937, we were managed by Grant and Don Deary until Grant’s death in 1999, and run by Don Deary until he “retired” to the position of board chairman in 2010. Our President and CEO Shannon Deary-Bell represents the third generation of Nor-Cal Beverage Dearys. Our fourth generation is emerging into the business, allowing our legacy to continue. Nor-Cal Beverage is proudly a Women Owned Business.
Currently, four members of the third generation work for the company; the remaining three are active board members. The Dearys employed at Nor-Cal have worked their way up the ranks, including pushing brooms, driving route trucks, hauling cases and building displays, all before they reached their current positions.
Because Nor-Cal Beverage reflects directly on the family, they take it to heart. After 80 years in business, they’ve developed a unique way of doing things. It’s a mix of high tech and old school, a blend that creates some interesting dichotomies. Though our business model may be uncommon in today’s world, we believe it’s why we’ve survived for so many years and how we’re able to continue delivering the right product at a reasonable cost and at the right time.
Our production, packaging, quality control, and logistics systems employ the industry’s most advanced technology, but a real person answers the phone, because, we are a family- and family is always there. When customers call, we answer or call them back as soon as we can. That’s true whether the customer works for a FORTUNE 100 company, mid-sized craft brewery, or small family restaurant. We pride ourselves on great customer service.
We employ more than 500 people in some very tough jobs, yet the majority have worked here for more than 20 years, compared to the 2018 U.S. average of just 4.1 years in our industry *. In MBA terms, we maintain a wealth of intellectual capital. In Nor-Cal Beverage terms, our people know what they’re doing and they like working here.
Our two contract manufacturing facilities produce 50 million cases of drinks each year, and our capabilities are constantly expanding to produce more cases than the previous year. We build long-term partnerships with our customers. In many cases, those partnerships span decades.
If we tell you we’ll do something, we will. Integrity is everything.
*According to the U.S. Department of Labor, Bureau of Labor Statistics.