Shannon Deary-Bell Featured in Comstock-Women in Leadership
Nor-Cal Beverage Co., Inc.’s President and CEO Shannon Deary-Bell was featured in Comstock’s Salute To Women, which highlighted 7 of the most admirable women. Shannon touched upon her time her at Nor-Cal Beverage, and the growth that the company has taken on. Shannon mentions that she experienced the company going through transformations over the years, and changing the focus more on the co-packing side of the business. Over the years, the family has to make a lot of tough decisions, such as selling the company’s beer distributorship. Ultimately, this decision has lead Nor-Cal to more opportunities to invest more on the co-packing end of the business.