Roy Grant Deary, III
Executive Vice President, Marketing and External Affairs
Roy Grant Deary, III, “Grant,” has more than 25 years in the beverage manufacturing and distribution business. Following his graduation from college in 1987, Grant joined the family business as a sales representative for the Sunglo® brands, an aseptically packaged juice product that was produced and distributed within the Nor-Cal Beverage sales territory. Later, he was responsible for developing key accounts via the direct store delivery system with major chain accounts.
In 1989, Grant was transferred to the Diamond Springs and South Lake Tahoe Anheuser-Busch beer and soft-drink satellite facilities to gain experience in running the day-to-day sales, administration, and operations responsibilities required to qualify for successor manager approval by Anheuser-Busch, Inc. Over the next several years, Grant led the new Anheuser-Busch Equity Agreement project to full implementation. In 2000, he successfully negotiated the purchase of the Labatt’s® USA brand portfolio for all beer territories and in 2001 he negotiated a purchase of the Heineken® USA brands for the Tahoe market.
In 2003, Grant was promoted to vice president, sales and marketing, overseeing the company’s soft-drink, water, and new-age sales divisions. In 2007, Grant led a team to sell off the company’s soft-drink franchise rights. Following the sale, Grant began leading the company’s brand marketing and product development division, encompassing Go Girl Energy Drink. In October 2010, Grant assumed an additional role handling external/government affairs for the company.
Grant earned his bachelor’s degree in business administration-marketing from the University of Southern California in December 1986. He has also graduated from the UC Davis Executive Program in April 2000.