D Devotion to the family and the business 

E Encourage and educate the next generation to carry on the legacy 

A Appreciate our family/business accomplishments and successes 

R ​Respect and reinforce the Family’s values 

Y Yield to positive influence 

C ​Contribution, both internal & external by all family members, whether large or small is essential for continuity 

R Reasonable return on investment 

E ​Execute clear and precise goals for the business and family 

E​ Expectations - know what is expected of a member of the Family Council 

D Demonstrate community, responsibility, determination, modesty and pride all at the same time!